Lavalife is one of the most recognizable brands in the world of online dating services. It boasts a membership base of over 1.7 million users and provides services in Canada (English and French), the U.S., and Australia. Its ubiquitous advertising presence on the Internet has attracted thousands of users to its site since it began operations in 1987.

Lavalife has adapted well to leaps in online technology by adding rich media functionality such as webcam chats and video profiles to its member services. Lavalife offers quick and easy sign-up (a valid email address is required), free and paid membership, and a choice of relationship categories (Dating, Relationship, and Intimate Encounters). Users can list their profiles in one or all of these three categories. Quick Search and a fairly robust Custom Search, which allows users to narrow down their search criteria, are also available in both membership options.

The “online now” feature allows users to see who is currently logged in, and Lavalife Party is a 24-hour a day, real-time chat service that encourages party-like flirtation. Website navigation is easy and intuitive, with the Quick Search dialogue box present on almost every page. The website also offers “Safe Dating Tips” and Lavalife Success Stories, which detail some of the most successful relationship matches in the site’s impressive history.

Lavalife’s longevity and success in the world of online dating services is a testament to its winning formula. Simple, clean design, ease of use, and a massive membership base make Lavalife one of the best options to find love online.